Admiral James Stockdale from the US Navy was shot down in Vietnam in 1965.
He then spent over 7 years as the most senior naval officer in the infamous Hanoi Hilton (the North Vietnamese prison for American Prisoners of War).
He was tortured repeatedly - including having his leg broken twice.
He also deliberately slit his own scalp with a razor to disfigure himself so he could avoid being paraded in public by his captors...
...and when they covered his head with a hat, he beat his own face with a stool until he was unrecognisable.
Stockdale photographed a few weeks before becoming a POW
He was finally freed in 1973 - and he and his wife published a book about their experiences both as a POW, and as the family waiting at home.
Some time after this, he met management guru Jim Collins, who had read this book and been appalled by the hardships that Stockdale had suffered.
Collins asked Stockdale about his time there, and who were the prisoners that coped least well.
Oh, that's easy, the optimists. Oh, they were the ones who said, 'We're going to be out by Christmas.'
And Christmas would come, and Christmas would go. Then they'd say, 'We're going to be out by Easter.' And Easter would come, and Easter would go.
And then Thanksgiving, and then it would be Christmas again. And they died of a broken heart.
This is a very important lesson.
You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they might be.
This is the Stockdale Paradox: you have to both have faith, and also to confront reality.
And those individuals (and organisations) that can genuinely do this, are the ones that will succeed.
This resonated with me very strongly.
When I was recovering from chronic fatigue, I played George Michael's "Faith" every morning to remind myself to have faith that I could get better.
But at the same time, I never lost sight of the fact that my cure was totally in my hands:
if I didn't do the consistent work to re-wire my brain, I would stay stuck with my Imposter, p
Perfectionist, Superwoman thoughts - and stuck ill.
So, have faith in yourself!
Have faith in your goals, and the process you've defined to get you there.
Don't be afraid to confront the barriers or challenges you have in your way.
If you are brave and do this honestly, it will give you the information you need so you can take the best possible action to get the results you want.
New Masterclass 🔥
Next week I have the first session of my new Masterclass,
It's sold out - but I will be running it again in November.
So if this is something you're interested in, email me on firstname.lastname@example.org to get on the waitlist!
You can find out more about it by clicking here.
Wishing you a positive, productive and Nakedly Confident day 😊🔥💪
with much love 💖